Microsoft has been trying its best to shed its image from a fuddy-duddy corporate balding uncle to the hacker-next-door (re. Google & Apple).
A while ago, Ballmer announced that it is releasing Windows 8 in October, a PC/tablet interface based on Microsoft’s Metro design language, similar to that in Windows Phone (which I personally tried+hated). According to the Windows Design Team, Windows 8 has been “reimagined from the chipset to the user experience,” and is designed to better suit touchscreen input, along with traditional mouse and keyboard input.
Just last month, Microsoft turned its back on its business strategy and It decided to sell an integrated device – Surface. Now, instead of being a partner and supplier, Microsoft will be a direct competitor to the likes of Hewlett Packard & Dell. That likely won’t sit well.
So, why is Microsoft doing this? And does it have any chance of success?
The new initiatives might get them buzz but reinventing Apple/Google’s wheels would only get them so far. I would argue that there is a deeper issue that Microsoft needs to confront and solve to really start getting back their consumer-based market share.
And, Andrew Kim thinks so, too.
Andrew Kim is an Art Centre College of Design student (Los Angeles) who decided to, in his free time, reinvent Microsoft’s branding and messaging to the masses. And he did a spanking good job.
In a short span of three days, he created a message for Microsoft that is befitting of its worldly stature, yet feel and look cool at the same time.
Most of all, I love how he took the initiative to do this. Just amazing.