When we were invited to bid for the production of Central Singapore’s Annual Report, I was a bit in a tizzy from all of the ideas that came swimming in. And surely – I used to work there + always believed that the CDC could (and would) benefit from a bit of good design.
Where to begin, where to begin?
By utilising vintage images and icons, our first concept aimed to give readers a sense of familiarity, and portray the CDC and its partners’ long-standing service to the district. We went for the more traditional/corporate route for the second concept, using pastel colours for a pleasant reading experience.
*designed by Agilestra’s Creative Cows, Maddy and Faizal.