Project: Central Singapore Flash Annual Report


When we were invited to bid for the production of Central Singapore’s Annual Report, I was a bit in a tizzy from all of the ideas that came swimming in. And surely – I used to work there + always believed that the CDC could (and would) benefit from a bit of good design.

Where to begin, where to begin?

By utilising vintage images and icons, our first concept aimed to give readers a sense of familiarity, and portray the CDC and its partners’ long-standing service to the district. We went for the more traditional/corporate route for the second concept, using pastel colours for a pleasant reading experience.

View the homepages in flash here and here

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*designed by Agilestra’s Creative Cows, Maddy and Faizal.